How The Co-op Works

The concept of the Direct Mail Co-op is simple. It is based on the idea that the services of each senior nutrition program around the country are fairly similar, and that effective fundraising principles are universal.

Since 2000, Lautman Maska Neill & Company has honed the creative approaches, lists and direct marketing strategies that work for home-delivered meal programs. We have created fundraising packages that donors everywhere respond to — regardless of whether they live in large metropolitan cities like Chicago and San Antonio or smaller areas like Snohomish County (Washington) and Western South Dakota.

Since regional programs usually do not compete with one another for dollars in their own service area, a group of meal providers who “co-operate” in their fundraising efforts have much to gain by sharing proven techniques and reducing costs.




"Until this year, our internal direct mail efforts were not very successful. After joining the Meals on Wheels direct mail co-op of Lautman Maska Neill & Company, we had phenomenal success and just ordered three new delivery vehicles which we desperately needed!”

–SHARON BAUGHMAN, Chief Executive Director, Christian Senior Services, partner since April 2008